Build habits that stick, the way you'd build them for your dog.
A 13 week coached cohort that gets you running, using the behaviour science you already know on the hardest learner you have. Yourself.
Only 15 seats available
800+13 week live cohort · Doors close Mon 7 September
The laws of behaviour do not care which species is learning.
You apply them to dogs, horses, parrots and clients every working day. Then you try to build a habit in your own life, and the whole thing falls apart.
Why is an animal training academy running a running course? Because it is a behaviour course. For 13 weeks Emelie applies the science to you, and running is the behaviour you practise on.
It was never the running that stopped you.
You know what a good plan looks like. You have coached clients and their animals through behaviour plans that worked. You have probably started running before, or wanted to. Then a week or two in, the habit is gone.
“I’ve always said that I should learn to run, but it never sticks.”
What Emelie’s audience keeps telling herWhen a client’s dog blows them off, you look at the plan. You check the criteria, the reinforcement, what happened right before. When you miss a week of running, none of that happens. You skip straight past the plan and decide the problem is you.
Is this you?
- You keep saying "I should really start running"
- You have started a couch to 5k before and it did not stick
- You build behaviour plans for other people's animals all week
- One busy week is all it takes for your own routine to vanish
Treat yourself like you would your best learner.
Thirteen weeks of coaching on how to take what you already know about behaviour and apply it to your own running habit.
Running + Habits: 13 weeks to make it stick
Coaching from Emelie Johnson Vegh, a weekly task you can actually do, and a group working on the same thing at the same time.
What is included
- New coaching guidance every week. A new lesson from Emelie and one practical task.
- You put it into practice. Week one starts with finding the time in your calendar.
- You report back. Post how the week went. A win to log, not a confession to make.
- Emelie responds to you. She coaches what is actually happening, not what the plan assumed.
- Two live sessions. A kickoff on Thursday 10 September and a wrap up on Tuesday 8 December.
It all runs inside the ATA membership. The course lives in the Animal Training Academy platform, so your $299 also includes full ATA membership through December 2026: the learning archive with 200+ lessons, the live monthly webinars, and the wider community of trainers.
Emelie Johnson Vegh
More than 20 years teaching behaviour, to animals and to humans.
- Co-author of Agility Right From the Start.
- Certified Level 3 TAGteacher, and one of the first TAGteach faculty in Europe. TAGteach is behaviour science applied to teaching people.
- ClickerExpo faculty, teaching trainers for years.
- Qualified teacher, Lund University. Currently studying sport psychology.
- Running since 2009, and coaching people through running habits for years.
“One thing becomes very clear when you work with behaviour change: almost everyone makes it harder for themselves than it needs to be.”
Emelie Johnson VeghWhat the 13 weeks cover
From finding time in a full calendar to working out what keeps the habit going long after the course ends. Here are the four phases.
These phases adapt to the group in real time. If the group needs phase three two weeks in, that is what we cover.
Included
- 13 weeks of coaching from Emelie
- New material every week, a lesson plus the task
- Two live sessions, kickoff and wrap up
- A plan for getting to 5 km at your own level
- The group, up to 14 other trainers
- 13 weeks of full ATA membership, 200+ lessons
Not included
- Coaching on your running form
- Gait analysis
- A training plan built around a race time
- Nutrition or macros
- Anything you have to keep up with. There is no streak to break.
Emelie coaches habits, not running form.
She has run since 2009 and knows the sport well, and she is not a certified running coach. That is deliberate. What she teaches is how to build a habit that survives a real life, which is the part that has been missing every other time you tried.
A small group of people in the same boat
Not a running club. Fifteen animal training professionals who are good at building behaviour for everyone else and stuck on doing it for themselves. Nobody times you, and nobody is compared to anyone.
“Becoming a member of ATA has been the best thing I’ve done in ages. I have achieved training goals with my animals that I didn’t think possible.”
Salon Mead
Animal Keeper
“I love everything about Animal Training Academy. It’s just such a good way to meet and connect with other trainers.”
Kelli Inglis
Animal Training Business Owner
Enrol in the September cohort
Doors close Monday 7 September so the whole group starts together.
Animal Training Academy presents
Running + Habits
A 13 week live cohort with Emelie Johnson Vegh.
$299 USD
One payment. About $23 a week across the 13 weeks.
- 13 weeks of coaching from Emelie
- A new lesson and task every week
- Live kickoff, Thu 10 Sep
- Live wrap up, Tue 8 Dec
- Full ATA membership through December 2026, 200+ lessons included
Only 15 seats available
What you are actually signing up for
The way you have already tried
- A free couch to 5k app that never seems to stick
- A streak tracker that punishes you for missing a few days
- A beginners running group that is hard to keep up with
- A New Year's resolution every January that fails by February
Using the principles you already know
- 13 weeks of coaching from a behaviour expert
- A plan for the busy weeks, which is the part every app skips
- A room of 15 trainers, nobody grading anything
- Full ATA membership through December 2026 included
- $299 once. About $23 a week.
Questions people ask
Those apps teach the running well. None of them has a plan for the week you get sick or life gets in the way. This course is built for exactly that, so the habit holds when things get tricky.
IMPORTANT INSTRUCTIONS FOR CURRENT MEMBERS:
- DO NOT purchase on the public checkout page ($299). That public price has 13 weeks of membership bundled into it.
- Because you already have an active ATA membership, please email us privately first before you buy anything!
- Your individual discount will depend on what monthly price you are currently paying for your membership. Email us at [email protected]
- Not after a coached spot? All active members can audit the whole course free: the live kickoff (Thu 10 Sep), the live wrap up (Tue 8 Dec), and view access to the course forum.
You are not compared to anyone. Everyone works at their own running level, and the point is the habit rather than the pace.
Plan for about 30 minutes, three times a week, for the running itself, plus a little extra if you want to be active in the group discussion.
Your $299 includes full ATA membership through December 2026. After that, your account rolls over to the standard $43 a month membership so staying in the community is seamless. If you do not want to continue, you can cancel the rollover with one click in your profile at any point during the course, and you still keep full access to the course and your membership until the final day.
It will, and that is planned for. It is a big part of what the course teaches. Life gets in the way for everyone, and how you handle those weeks is what decides whether the habit lasts.
The cohort needs 8 people to work properly as a group. If we do not get there, we will contact you before the start date and sort it out with you directly.
Enrolment closes and we get ready to start. If you miss this cohort we may run another one in future. We limit it to 15 so everyone gets proper feedback and Emelie can get around everybody.
Because it is a behaviour course. You apply this science to animal learners all day. For 13 weeks Emelie applies it to you, and running is the behaviour you practise on. What you build here transfers to any habit you take on next.
You already know how to do this. You are just not applying it to yourself.
Thirteen weeks. Fifteen seats. One coach who teaches every species, including yours.